Pepsi Throwback and Pepsi Natural will set you back

I’m as interested as anybody about trying this new spate of “real sugar” colas, but in my excitement I had forgotten about the potential drawback… the freakin’ cost.

Apparently real sugar is currently cheaper that high-fructose corn syrup… but you just KNOW that Pepsi doesn’t care. It will cost them less to manufacture, but they will gladly charge you more money for this “niche” product.

Whoops, look like somebody has already discovered that I am right. From Keacher.com…


The first thing I noticed, other than the fact that the "natural" variant was housed in glass bottles while the regular was in plastic, was the price difference. Including the CRV, the traditional Pepsi 2-liter rang up at $1.89, while the four 12 fl oz bottles of Pepsi Natural set me back $4.69. Scale that, and you'll find that regular runs $3.69 per gallon, while super-ultra-premium-natural goes for an astonishing $12.50 per gallon. $12.50 per gallon! For sugar water! Yes, yes, I realize that bottles might affect the price, but should the glass privilege be worth that much? I mean, that price is in the bottled-beer neighborhood. Perhaps the contents would justify the difference.


Sigh…. typical. I am the prime target consumer for this sort of product, but there is no way I’m buying it in 12oz glass bottles at that price.